An initiative of ASPEN (Authors' Self-Publishing Enterprise)


in Education, Personal Growth, Health, Relationships, Business and others 

Volume 2 - No. 5 -  2003

Belief Systems

"Nothing is so easy as to deceive one's self; for what we wish, that we readily believe." - Demosthenes 


The Black Box - or whose will is it anyway - by Stephen Bray 

"Joe Karbo promised me a fortune if I would follow his Dyna/Psych formula and become an entrepreneur. In an outrageously honest advertisement he described his own rags to riches story.  

"His advertisement was just so good that I together with 2,786,500 other punters sent off my cheque for a self-published book that Karbo admitted in the advertisement had cost him 50 cents to produce. I wanted money, and I didnt want to work for it. And this was his promise. " 

So, did Stephen achieve his objective?  At the end of the day did the black box produce affluence, infuence or effluence?