An initiative of ASPEN (Authors' Self-Publishing Enterprise)


in Education, Personal Growth, Health, Business, Ecology and the Arts 

Volume 2 - No. 2 -  2014



"I think I understand small business growth - I was one"  - George W. Bush


Organisational Transformation.  Three key stages for managing change - by Dr Sarah Dixon.

"A major challenge for managers today is lack of time to think and do things differently", says Dr Dixon.

Organisational transformation is achieved by the process of developing a strategy for modifying an enterprise's policies so as to move the organisation from "where it is" to "where it needs to be".

Dr Sarah Dixon was Dean of the University of Bradford School of Management, following 23 years experience in the petrochemical industry, with posts in Vienna and Moscow and responsibility for strategic planning and mergers and acquisitions in London.  She is now Dean of the Xi’an Jiaotong-Liverpool University (XJTLU) which is a pioneering international university based in the World Heritage city of Suzhou on China's east coast in collaboration with the University of Liverpool.

We are indebted to her for her permission to reproduce this material.


Seven Business Development Marketing Tips For Social Media  - by Patrick Zuluaga

In the Business Section of our last issue we quoted comments from an Australian website on risks inherent in social media advertising.  We suggested that the challenges faced by these new marketing opportunities demanded a completely different approach and business philosophy than was needed in the past.

Now - also from Australia - we are grateful to Patrick Zuluaga, Founder and Director of PMZ Marketing for permission to reproduce this article that overlaps this business section with the social media considerations that were the subject of our last issue.

Further information about Patrick's company is available at